The fall "YOUR ACTIONS MATTER!" underage drinking
awareness campaign, coordinated through the Illinois Liquor Control Commission's (ILCC) Don't Be Sorry educational program, “kicked off” on September 20 throughout the State of Illinois.
With high school football games being a time of increased underage alcohol consumption, fall is a perfect time to conduct this important educational activity—and that is why parents, law enforcement personnel, school districts, local elected officials, and other community leaders statewide already signed on to conduct a "YOUR ACTIONS MATTER!" campaign this fall.
The goal of this newly developed activity is to change the behavior of adults who think it is “okay” to give alcohol to minors. In a unique twist, teenagers were asked to create the campaign's logo and slogan. That’s right, YOUTH will be educating the ADULTS!
By posting "YOUR ACTIONS MATTER!" bottleneckers (or “necktags”), window decals, signs, and posters, you will send a final reminder to members of your community that “preventing underage drinking is EVERYONE’s responsibility.” While some of the above materials are no longer available for order, we still have an ample supply of necktags—which is all you need to run a successful campaign. Click here to see a 30 second public service announcement promoting the fall campaign.
"YOUR ACTIONS MATTER!" materials were designed by teens to reinforce positive behavior. The vast majority of adults in Illinois do NOT give alcohol to minors nor do the majority of teens drink alcohol. By posting these positive messaging materials in liquor establishments throughout Illinois, adults will be reminded to “stop, think, and prevent” underage drinking!
Teens from all corners of the state submitted designs into the 2013 Don't Be Sorry Youth Art Contest. The winning design, YOUR ACTIONS MATTER!, was created by 15-year-old Ally Pennington from Fairfield Community High School in Wayne County and the Illinois Students Against Destructive Decisions (IL SADD) Student Advisory Board.
A judging panel—featuring key stakeholders in the prevention field, at the local level, and in the liquor industry—reviewed the teen artwork submissions and selected Pennington as the winner, which was announced at a kickoff ceremony on April 18, 2013.
See Partners in Prevention for a list of participating individuals and organizations in the YOUR ACTIONS MATTER! campaign. For questions regarding this new prevention program, please contact Ted Penesis at 312-814-4802 or email@example.com.
Click to order free YOUR ACTIONS MATTERS! materials