The 2014 YOUR ACTIONS MATTER! underage drinking
awareness campaign will kick off this spring throughout the State of Illlinois. Coordinated through the Illinois Liquor Control Commission's (ILCC) Don't Be Sorry educational program, this year's statewide event will include a teen public service announcement (PSA) video contest.
The goal of the YOUR ACTIONS MATTER! campaign is to change the behavior of adults who think it is “okay” to give alcohol to minors. In a unique twist, teenagers created the campaign's logo and slogan. That’s right, YOUTH will be educating the ADULTS!
By posting YOUR ACTIONS MATTER! bottleneckers (or “necktags”), window decals, signs, and posters, you will send a final reminder to members of your community that “preventing underage drinking is EVERYONE’s responsibility.”
Click here to see a 30 second commercial
promoting the Fall 2013 campaign
YOUR ACTIONS MATTER! materials were designed by teens to reinforce positive behavior. The vast majority of adults in Illinois do NOT give alcohol to minors nor do the majority of teens drink alcohol. By posting these positive messaging materials in liquor establishments throughout Illinois, adults will be reminded to “stop, think, and prevent” underage drinking!
2014 contest to build on success of 2013 effort
During the statewide kickoff to this year's event in April 2014, the winner of the 2014 YOUR ACTIONS MATTER! Teen Video PSA Contest will be announced. Then, later this year, the winning entry will air on TV stations throughout the state.
Last year, teens from all corners of the state submitted designs into the 2013 Don't Be Sorry Youth Art Contest, which were reviewed by a judging panel featuring key stakeholders in the prevention field, at the local level, and in the liquor industry.
The winning design, YOUR ACTIONS MATTER!, was created by 15-year-old Ally Pennington from Fairfield Community High School in Wayne County and the Illinois Students Against Destructive Decisions (IL SADD) Student Advisory Board. Pennington attended a kickoff ceremony last April 2013, where her winning entry was revealed to the public.
This year, another judging panel will be convened to review teen video submissions and select a winner prior to this year's kickoff ceremony in mid-April. Visit the 2014 Teen Video PSA Contest page for contest rules and the application form.
How can I learn more and order the FREE materials?
See Partners in Prevention for a list of participating individuals and organizations in the YOUR ACTIONS MATTER! campaign. For questions regarding this new prevention program, please contact Ted Penesis at 312-814-4802 or firstname.lastname@example.org.
Please visit the Order Form page to order your free YOUR ACTIONS MATTER! materials today!